The Product Launch Bible

Your company has come up with a brand new product and you’re ready to introduce it to the world. We’re here to give your product the launch it deserves.

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WHAT IS A PRODUCT LAUNCH EVENT?

“Simply put, a product launch is when a company brings a new product to market. It’s the moment in time when a new product offering is made available to the public for the first time.

A successful product launch starts well before the actual release date and the effects of one will be felt long afterwards. It will build anticipation, facilitate an initial influx of sales, and establish momentum that a company can then expand upon.

As we mentioned previously, one of the best ways to launch a new product is through an event. Some of the largest companies in the world have been doing it for years. You can do it too.

In the next section, we'll reference 20 events and the specific elements that have made them so effective. Take notes. These product launch ideas and user conference tips will help your company host an amazing event.” (Jacob Thomas)

01 Build Anticipation

Letting the media and general public know that there will be an exciting announcement yet not sharing any details regarding what it might be is the best way we know to generate pre-event buzz. Allowing speculation, guessing games and chatter fill up the rumor mill will only create more excitement around the big reveal.

02 Create an Atmosphere

Creating an intriguing atmosphere is vital for your events success. Being able to curate a space in which feels like a break from everyday life should be the main focus of the events team. For example, guests should feel like they are surrounded by the best minds in their respective fields yet the conference should not feel like work.

03 Make it Exclusive

What’s one way to get people all hot and bothered about attending your conference? Make it invite only. Guests will clamor to secure their attendance! If selling tickets is a main focus, you can offer VIP lounges for honored guests.

04 Partner Up

Sometimes the best way to attract guests to your event is by securing the right talent. Partnering with a handful of amazing speakers will get guests excited about attending your conference.

05 Inspire

Great entertainment, free booze, snacks and new product is sure to leave an impression on attendees. However, it takes a bit more to go that extra step further. Our objective is to inspire guests and leave them with an experience they will remember. We tap into various techniques that provoke all 5 senses and leave guests with a full body reaction to the event. Creating decor via sound, smell, textures and innovation is what separates yourself from the remaining competition. It is by developing a full sensory experience that guests leave the event having learned a lot, but more importantly, they are inspired to go create their own dream business or product. And that, that is powerful.