ARMPIT ACADEMY
101. THE LOOK AND FEEL - Making the Grade
The space will be designed to emulate hallowed halls of learning leading the editors to Armpit Academy.
Lockers will house letterman sweaters for editors to make their mark. Classroom inspired décor will be the focus of this area; Brand assets will be incorporated in the overall look.
Studio3 plans to ace the look with a modern twist to the classroom seating.
Custom pennants in brand colors can adorn space. Logo’s and tag lines can be added
Desks will be provided for guests. Desks can be branded with hearts and doodles.
Create a dynamic display with your very own Dove Academy Crest. This can be used to define the staging area; where the Dermatologist will be addressing all guests.
Lockers will house branded lunches, notebooks and gift bags with product
102. THE ACTIVATION - A Higher Learning
The combination of creativity and academia, allows editors to enroll in this educational environment. Playing with the idea of the classroom and it’s personalities, Armpit Academy takes shape.
DRESS ME UP
Dress up color-forms will be provided... outfits will be comprised of modern looks- studio3 will be sure to add brand logo’s and colors to the overall activation. The forms can be scented to compliment the product. Scratch and Sniff!
LOVE PATCH ME UP
Custom patches, embroidery, etc, will be provided during this activation. will include necessary tools such as sewing machine, irons, staff, etc...
BEDAZZLED
Editors become designers with the Smooth Shine activation- adding a bit of radiance to their sweaters the way Dove Deodorant does to their underarms. This brilliant activation is a fun way to be sure Dove dazzles.
Everyone take your seats, class is in session!
Realized Concept
Activation Event Custom Floor Plan